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Plain packaging

Why plain packaging on cigarettes is pointless. Certain events cause the heart to stop. I mean this in the colloquial and figurative sense, not the real and fatal.

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Plain Packaging and Warning Labels—While the WTO is Examining the Legality of Packaging and Labeling Requirements that Prohibit the Use of Lawfully Registered Trademarks on Tobacco Products, Researchers Promote Their Use on Soft Drinks and Alcoholic Drinks to Improve Public Health

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Will the alcoholic drinks industry be the next to face plain packaging restrictions? 

More on packaging-gateway.com